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SONY - Bravia KLV-40BX400

The 40" (102cm) BX400 Series is simplicity at its best. All you have to do is turn on the TV to relax, enjoy and be entertained. It's sleek design and key features makes this TV all the more a valued addition to any home.
  • Full HD 1080
  • BRAVIA Engine™ 3
  • Intelligent Picture Plus
  • MPEG Noise Reduction
  • 24P True Cinema™
  • USB Photo/Music/Video

Live Colour™
Powered by an image processor using an algorithm specially developed by Sony, Live Colour™ is able to reproduce incredibly vivid colours on screen. With four user-adjustable settings available, you can choose just how vivid you want your images to be. Whether it’s a brilliant blue sky or a bright red rose, everything stands out so much more with Live Colour™!
Full HD 1080
Don’t miss a single thing with Full HD quality! From the smallest detail to the brightest colour, everything appears clearer and more lifelike for a truly immersive experience.
Plus, with so many HD source options – from HD broadcasting, Blu-ray Disc™ players, HD Handycam® camcorders, HD Cyber-shot digital cameras, to your PLAYSTATION®3 – it’s easier to enjoy quality images than ever before!

These sharp images really bring out the feel of the material and impact of the subject matter. The difference between HD picture and SD quality is immediately noticeable. The wider 16:9 aspect ratio of HD approximates the shape of the human visual field, making you feel like you are actually in the picture
BRAVIA Engine 3
In LCD televisions, the main determining factor for picture quality is the processing engine. BRAVIA Engine 3™ is a high definition video processor which reproduces pictures with higher contrast, superior colours, and amazing clarity.

Best of all, you can enjoy these high quality images regardless of whether the source is in SD (Standard Definition) or HD (High Definition).

Intelligent Picture Plus
Analogue broadcast (RF) and video input signals sometimes contain noise that can affect picture quality. Intelligent Picture Plus, together with Intelligent Signal Booster and Picture Optimisation, effectively "cleans up" the image for beautiful and clear noise-free scenes.
MPEG Noise Reduction
BRAVIA televisions have an intelligent MPEG Noise Reduction (NR) feature that gets rid of both speck-like noise around subtitles and block noise that are usually found in fast-moving scenes. Effective for SD, HD, and even upconverted images, MPEG NR ensures a sharper and more beautiful result each and every time.
BRAVIA Sync
BRAVIA Sync lets you link all compatible devices together for a simple one-push startup/shutdown process. Additionally, you can also operate these devices using just the BRAVIA remote control. With BRAVIA Sync, it’s all about convenience because entertainment should never be hard work!

Connect your Handycam® directly to a BRAVIA HD TV that is compatible with BRAVIA Sync using a HDMI cable and the Handycam® playback screen is automatically displayed. You can even control your home theatre system and your Handycam® directly using BRAVIA's remote controller!
With such an easy operation, watching your recorded footage on a large-screen TV just became even more enjoyable. Redefine the way you set up your home theatre system with BRAVIA Sync.

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